Jenny Kassan says the landscape of investment capital is far larger and more diverse than most people realize. She illuminates the vast range of capital-raising strategies available to mission-driven entrepreneurs and provides a six-step process for finding and enlisting investors who are a match with your personal goals and aspirations.

Here is must reading for business owners, operators, managers, and advisors to clients who are starting a new small business or who want to refine the financial and accounting operations of their existing businesses